Leadership & Staff

Jim Etzel

Sport Oregon

Sport Oregon
CEO

Jim Etzel is the Chief Executive Officer of Sport Oregon, ascending to his position on Jan. 1, 2018. A Portland native with deep Oregon roots, Etzel has more than 30 years of diverse leadership experience in sports, live events, marketing, brand experiences and management.

Etzel, a University of Portland graduate, has a proven track record or cultivating meaningful and fruitful partnerships, and securing major-league business as a result. Prior to joining Sport Oregon, he was the founder, CEO and chairman of the ETZEL Agency, a national brand experience and live event agency originally established as SportsOne. Over his 23 years with the ETZEL Agency, he managed all facets of the agency and built a national reputation with an expansive roster of top-level clients, including the College Football Playoff (CFP), ESPN, Nike, adidas, Major League Soccer, USA Today/Gannett, NBC Sports Northwest, Sodexo and TrackTown USA among others. 

In just over three years at Sport Oregon, Etzel has indelibly changed the dynamic and scope of the non-profit organization’s work, stewarding a new era of success for the state’s leading sports advocate. Importantly, Etzel has positioned Sport Oregon – the state’s sports economic development arm – as a critical catalyst for recovery and future economic growth. Through his work at Sport Oregon, Etzel and his organization have instilled a dynamic, ambitious and nimble approach to attracting new and broad-based events to Oregon, promoting community-wide involvement and working tirelessly to harness the power of sports for the state’s overall benefit and enhanced quality of life.

Etzel is a University of Portland Pamplin School of Business Significant Seventy-Five esteemed alumni honoree and is also a Dean’s Advisory Board member. He currently serves on the leadership councils for Partners in Diversity and the Positive Coaching Alliance, as well as the board of directors of the Hopscotch Foundation.

Jim and his wife, Carmen, reside in Portland with their dog, Sporty. They enjoy an active lifestyle, including working out, hiking, golfing, skiing and attending sporting and community events.