Post Date: 02/04/2019
Close Date: 03/29/2019
Job Title Marketing and Communications Specialist
Reporting To: Director of Marketing and Communications
Department: Resource Development
Exempt OR Non-exempt: Non-Exempt
Core Hours: Monday through Friday, 8:30 a.m. to 5:00 p.m. Must be able to work a flexible schedule with the possibility of some early morning, evening, weekend and overtime work.
United Way seeks a Marketing & Communications Specialist to develop and execute marketing projects, lead content creation, including storytelling, copywriting, and editing for print and digital channels, manage website updates, measure effectiveness via Analytics, implementation of effective social media and SEO marketing strategy.
Hiring range: $37,271-$44,725, DOE/EOE.
Overall Purpose of this Role:
To develop and execute marketing projects (digital and print); lead content creation including effective storytelling, copywriting and editing for United Way’s print and digital channels; make regular updates and analyze traffic to the website; and implement an effective social media and SEO marketing strategy for the organization.
Social Media – 40%
Manage day-to-day operation and monitoring of social media platforms, including Facebook, Twitter, LinkedIn, YouTube and Instagram accounts
Work with Director of Marketing and Communications and the Brand Manager to develop and implement a social media strategy in conjunction with editorial calendar and communications plans
Create content, including Ad content for social media
Create social media best practices and guidelines for the organization, including social media toolkits as necessary
Train staff on social media protocols and provide ongoing support
Execute social media campaigns on specific awareness days and for fundraising
Establish group of social media influencers related to United Way’s mission
Regularly analyze and report on social media metrics
Content Writing – 20%
Create compelling storytelling pieces for digital and print channels, with appropriate visuals, that demonstrate the impact of United Way’s work, engage supporters including new donors as well as retain existing supporters
Write, copyedit, design/manage design, distribute and train staff members on use of collateral for a range of audiences
Collaborate with various Departments and other nonprofit partners to create impact stories and engaging content for consumption across multiple channels
Website – 20%
Manage website content including regular updates and donor-centered messaging
Manage website enhancements with external contractors/developers as necessary
Assist with digital marketing/fundraising campaigns such as #GivingTuesday, Classy peer to peer fundraising, year-end and spring appeals
Assist with optimizing editorial content for the website, including copy, design, and web integration (i.e. stories, blogs, specific landing pages) for SEO
Analytics and Operations – 10%
Utilize web/social/email analytics tools and platforms (i.e., Google Analytics, Social Media analytics etc.) to interpret the effectiveness of digital content posted in engaging with identified communities and make adjustments as necessary.
Regularly report on Google Ad Grant performance and SEO tracking
Share web analytics with the Resource Development team and other key staff to better inform their work.
Ensure adherence to United Way’s brand and that all content produced for both internal and external consumption follows the brand guidelines.
Continually work to improve and streamline processes and operations
Assist Brand Manager with earned media and media relations strategies as needed
Equity and Culture – 5%
Examine marketing projects with an equity lens, ensuring we are reaching appropriate audiences and authentically representing United Way’s work
Manage translation of materials into Spanish and other languages
Ad Hoc Accountabilities – 5%
Provide back-up reception relief for the organization
Serve on integrated staff teams assigned to cross-departmental marketing and communications projects. Act as team leader when assigned
Collaborate with the Marketing Team and the Chief Development Officer to build marketing strategies and products for the organization
Seek opportunities to build relationships within Resource Development and across departments
Stay abreast of current trends and techniques in digital marketing and measurement to keep United Way of the Columbia-Willamette at the forefront.
Attend organizational, departmental, and committee meetings as directed
Provide exceptional customer service to both internal and external customers
Perform other duties as assigned.
Experience, Education, Skills, and Training:
Five years of relevant experience; Bachelor Degree; or a comparable combination of experience and education.
Digital marketing, copywriting and editing experience. Relevant writing samples required to be shown during interview.
Photojournalism and basic video editing experience a plus
Experience bringing a variety of initiatives and tasks to successful closure in a deadline-oriented environment
Proficiency with creating and posting content to and monitoring social media networks such as Facebook, Twitter, Instagram, YouTube and LinkedIn on behalf of an organization
Expertise in social media analytics and web analytics tools and applications (Google Analytics, Facebook Insights, Hootsuite, BuzzMetrics, SproutSocial, Klout, etc.)
Expertise in Search Engine Optimization (SEO) and creation, set up and regular monitoring of Digital Ads such as Facebook Ads, Google Adwords etc.
Competent in the use of Adobe Creative Suite, social media design tools such as Canva, Visual.ly etc.
Proficiency with web publishing; experience with Drupal content management system preferred
Photography and video editing skills a plus
Proficiency with Microsoft Office and the PC environment
Working knowledge of Email Marketing Platforms like Emma, Classy for donor communications and CRM like SalesForce etc. for donor data management
Knowledge of Mobile Optimization techniques
Work is primarily performed indoors, within an open office setting with a moderate noise level and occasional exposure to scents
Frequently required to sit/stand at computer in a stationery position
Frequently operates a computer and other office productivity equipment, such as copy machine, printer, phone, and fax machine
Frequently required to move about inside the office for meetings, access to information, office equipment, etc.
Additional Professional Competencies:
Ability to link donors, volunteers and advocates' aspirations to needs
Ability to catalyze others' commitment to mission
Strives vigorously to accomplish shared goals
Separates one's own interests from organizational interests in order to make the best possible judgments for the organization
Seeks and shares knowledge of community
Takes a collaborative approach to addressing issues
Focuses on shared goals
Mobilizes a broad range of sectors and resources
Acts with integrity and strong ethics to foster trust at all levels (personal, market, societal)
Internalizes the meaning and commitment of United Way and consistently acts according to its value and purpose
Demonstrates the values of the network; is a good system-citizen
Is accountable and transparent with all stakeholders
Understands and motivates individuals and organizations
Values diversity and inclusion
Treats others with respect and dignity
Actively listens to and facilitates diverse input and contributions
Has a searing focus on results and can effectively communicate goals and impact
Promotes innovation/willing to take risks
Develops relationships to drive resources and results
Has the necessary organizational skills to deliver on business model
Presents oneself in an appropriate and professional manner. Communicates, acts, reacts and responds appropriately in all situations. Effectively utilizes interpersonal skills and political astuteness to: engage with, lead and function as a member of a team as appropriate. Is trustworthy and acts with integrity, authenticity, humility and in good faith; respecting others' opinions, priorities, values and interest. Seeks to continuously improve interpersonal and professional skills.
Understands and uses empathy, compassion and active listening. Is fully present and aware of subtleties and nuances such as body language and voice tonality to better understand what is important to constituents and how to connect and engage them with UW. Strong copywriting, editing and verbal communication skills. Able to influence, persuade, present, request and work collaboratively with various departments.
Utilize and Acquire Knowledge
Is forward-thinking, focused on what is possible and seeks new tools and knowledge as needed. Is able to use technology when acquiring and utilizing knowledge and is innovative and creative in its application. Seeks to continuously improve interpersonal and professional skills.
Demonstrates Social Responsibility and Stewardship
Has a passion for the common good and affection for the community. Believes in social responsibility and inspires others to be socially responsible. Demonstrates courage and humility when working toward improving life in the community.
Supervision and Working Relationships:
Supervisory Direction Received:
Position works under the general direction of the Director-Marketing and Communications.
Requires planning and arranging of own work in relation to overall set objectives
Work subject to review and evaluation by supervisor.
Works closely with the Marketing and Communications team. Additional working relationships may include corporate relations, community investments, UW staff, donors, Hands On Greater Portland volunteers, nonprofit and social sector partners, corporate donor organizations, service beneficiaries, subject matter experts and other constituents.
No direct reports
Complete details: https://www.unitedway-pdx.org/about/careers