Post Date: 02/01/2019
Close Date: 02/22/2019
This position will create and lead omni-channel account marketing strategies that ensure a consistent application of brand drivers and profitability. The strategies developed must elevate our position in the marketplace, maximize brand impact, and drive sales. This person is the go-to marketing partner for the team of US wholesale sales leaders and will drive the development, sell-in, execution and evaluation of account marketing initiatives.
Reporting to the Director of NA Marketing, this position will have exposure and work with all levels of the Company.
Lead all strategic account marketing efforts through segmentation, and alignment with Senior Sales Management, to develop account marketing plans that elevate the Brand, increase sell-in and sell-through within the US Wholesale Account channel.
Manage and prioritize the US Account Marketing Business Development Funds and ensure cross-functional alignment of marketing efforts based on growth, authenticity, and partnership goals.
Partner with Sales to align marketing strategy with North Star/LRP goals and lead a team of six to build, execute, and track cohesive omni-channel marketing plans that achieve sales goals.
Identify product priorities with NA Regional Merchandising and Director of Marketing to develop regionally relevant content that can be applied within Wholesale & DTC channels.
Develop and propose top line shop in shop and servicing strategies, that will enhance our Brand presentation, drive growth, and strengthen connection with consumers.
Actively monitor retail sales data to maximize media spend by region and category.
Collaborate with Amazon team to develop, execute, and report campaigns on AMS and AMG, as well as on test platforms, such as Prime Now, Prime Wardrobe and Shop the Look.
Bachelor’s degree in marketing, business, communications, or related field required or equivalent combination of education and experience.
10+ years progressively responsible work experience in marketing or sales management.
Previous experience managing direct reports
Ability to think strategically. Must be able to work with internal department heads to generate ideas and concepts for wholesale environments.
Knowledge of how to develop and execute integrated omni-channel marketing plans supporting apparel, footwear, and accessory businesses.
Strong information seeking skills, intellectual curiosity and drive to make things happen.
Strong knowledge of retail business, retail math and retail profitability models.
Passion for the outdoors a plus.
Job can require extensive travel (~35%) throughout the US and on weekend and evening meetings (sales meetings, set-ups, presentations) and may exceed 8 hours per day and/or 40 hours per week during peak season.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
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