Post Date: 05/13/2019
Close Date: 06/28/2019
Field Marketing Manager
Who You Are…
You are a Field Marketing Manager who will play a critical role in supporting the field marketing operations of the department. You will work with marketing team members and regional sales managers to develop and execute a field marketing program supporting the direct sales channels. You will serve as a liaison between sales and marketing, and you will draw upon marketing experience to develop customized lead generation, cross-sell and retention programs based on market needs, while managing and executing program deliverables.
Your Next Challenge…
•Plan and execute marketing programs that are tailored to local markets while complementing national marketing strategy
•Manage the advertising programs associated with state or regional industry associations
•Develop strategic plans, content, and tools to address regional requirements and market dynamics.
•Execute effective field promotions in response to time-sensitive, high-value market opportunities.
•Write compelling copy for personalized promotional emails to help drive prospecting and cross-selling conversations
•Partner with Sales Operations to refine and maintain reliable event processes and sales campaign follow-up workflows
•Regularly analyze and communicate marketing results from assigned campaigns and adjust as needed
•Conduct quarterly reviews of regional/team marketing programs and suggest adjustments based on metrics and data
•Partner with the public relations and content team to identify, gather and publicize local success stories and media opportunities
•Travel and support regional trade shows, Fusion user conference, or assessment events (typically 2x per year)
•Inform content for individual state pages on NWEA.org
Your Traits for Success…
•Excellent verbal/written communication skills required
•Must be highly organized, detail-oriented, and have ability to meets deadlines and manage multiple projects
•Demonstrated negotiation, conflict resolution and delegation skills are critical.
•Proficiency with Microsoft Word, Excel, PowerPoint and Outlook required. Marketo and Salesforce.com experience highly valued
Your Education and Experience…
•Bachelor’s degree in Marketing, Communications, English, Journalism or related field preferred. An equivalent combinations of work experience and/or education will be considered in lieu of a degree
•5+ years of experience in marketing, marketing communications and/or brand management
•Experience in public relations, digital and email marketing, web strategy, design or event management is beneficial
•Experience in the field of education (K-12) preferred, but not required
What We Can Offer You…
At NWEA we not only offer competitive pay, a 15% contribution of eligible employee’s base salary to a defined contribution 403(b) retirement savings plan, career development opportunities and an awesome culture, we also offer industry leading benefits and perks that are focused on supporting our employee’s holistic well-being.
Who We Are…
NWEA is a research-based not-for-profit organization that supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency and provide insights to help tailor instruction. For 40 years NWEA has developed innovative Pre-K_12 assessments including our flagship interim assessment MAP Growth; our progress monitoring and skills mastery tool MAP Skills. Educators trust our professional learning offerings to accelerate student learning and our research to support assessment validity and data interpretation. Our tools are trusted by educators in 140 countries and more than half the schools in the US.
NWEA endeavors to make www.nwea.org accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please call us at (503) 624-1951 or e-mail us at firstname.lastname@example.org and let us know the nature of your request, your location and your contact information. This is for accommodation requests only and cannot be used to inquire about the status of applications.
NWEA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here.
If you’d like more information on your EEO rights under the law, please visit the EEOC website.