Post Date: 01/09/2020
Close Date: 02/28/2020
Marketing Manager – Product Marketing and Strategic Communications
To APPLY, please use the included link or visit our careers page www.nwea.org
Who You Are . . .
You are a learner who is curious, driven, proactive, and committed to excellence. A skilled writer and marketer, you can synthesize complex information from a variety of sources and enjoy translating those concepts for diverse audiences. Developing and executing marketing plans is your game. You are able to balance the meetings required for effective cross-organizational collaboration with the desk time required to get work done. You are comfortable with ambiguity. You can juggle a high volume of competing priorities, are an experienced self-manager, and like being part of a collaborative, hard-working, and fun team. You value diversity. You are informed and passionate about issues impacting students in the K-12 system and stay motivated by the knowledge that your work can increase educational opportunity for students. You follow industry trends and love staying on top of the day’s news. Developing detailed briefings and recommendations for organizational leaders is a piece of cake. Technology and assessment interest you and challenge is a necessity for job satisfaction.
About This Role . . .
This position plays an important role in connecting the Marketing, Sales, and Product Management teams. You will work in partnership with the Sr. Manager, Product Marketing and Strategic Communications, to develop and deliver strategic communications and marketing plans for NWEA State Solutions. State Solutions are highly consultative sales, often conducted through formal RFPs. As such, the critical focus is on creating compelling marketing and communications activities that educate the market, engage key influencers and decision makers, and elevate the organization’s profile in the state space. You will also play a key role in supporting the organization’s overall leadership strategies, contributing to the development of influencer engagement and thought leadership efforts.
Your Next Challenge . . .
Contribute to the development of marketing and communications plans for State Solutions and NWEA leadership initiatives.
Identify, define, and segment target audiences, developing buyer personas and audience profiles.
In collaboration with Digital and Content leads, drive the development of print and digital materials such as fact sheets, case studies, and other product collateral.
Partner with Creative department and/or third parties to develop the tools that support the selling process (e.g. PPTs, videos, etc.).
Help to execute communications deliverables included as part of contract agreements with State Solutions partners.
Support crisis communications in response to critical incidents in collaboration with members of cross functional team.
Monitor industry issues and competitive landscape to keep the State Solutions and Thought Leadership teams informed and to adjust positioning and messaging as required.
Traits for success . . .
Demonstrated experience planning and executing marketing programs, especially in connection with a product or service
Demonstrated experience in external strategic communications, including involvement in thought leadership and influencer relations
Practiced in conducting industry and influencer research and in developing effective briefings for leaders
Skilled in partnering with Creative teams to guide the development of visuals that communicate complex concepts
Exceptional verbal and written communication skills and attention to detail
Independent learner who takes initiative and is driven to go above and beyond
Strategic, critical thinker with strong problem-solving ability
Ability to synthesize technical, complex information
Experience working across multiple teams and departments
Understanding of and passion for the K-12 education space
Knowledge of relevant legislative policies and challenges impacting districts and state departments of education a plus
Experience working in technology services and software markets a plus
Experience or certification in Pragmatic Marketing a plus
Community engagement and/or not-for-profit experience a plus
Education and Experience . . .
Minimum Bachelor’s degree in English, communications, public relations, marketing, or related field
Minimum five years experience in communications, marketing, public relations, or related field
NWEA® is a research-based, not-for-profit organization that supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency—and provide insights to help tailor instruction. For 40 years, NWEA has developed innovative pre-K–12 assessments, including our flagship interim assessment, MAP® Growth™; our progress monitoring and skills mastery tool, MAP® Skills™; and our reading fluency and comprehension assessment, MAP® Reading Fluency™. Educators trust our professional learning offerings to accelerate student learning and our research to support assessment validity and data interpretation. Our tools are trusted by educators in more than 9,500 schools, districts, and education agencies in 145 countries.
NWEA strives to make diversity, equity, inclusion, and accessibility (DEIA) practices the center of our work. Our organization’s mission, Partnering to Help All Kids Learn, is the foundation for our DEIA commitment as we work to reflect, value, and support the educators, students, colleagues, and communities we serve. We seek to empower and engage all stakeholders in the research, services, solutions and products we provide, our organizational culture, and the partnerships we establish with schools, districts, states, and countries.
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