Post Date: 07/09/2019
Close Date: 08/09/2019
Develop global marketing strategies and oversee the execution of plans for Columbia Footwear that support the master Columbia brand strategy. Design a hub and spoke approach for Footwear Marketing that reflects optimal engagement with the Global Brand Marketing engine, each Region Marketing team, Footwear Merchandising and Product Design and Apparel Merchandising and Product Design. Deliver stories and activations within the primary stream of the Columbia brand GTM process and create sufficient organizational focus to achieve the Columbia Footwear goals. With this broader team, develop the seasonal, annual, and evergreen stories that deliver globally on short term goals while always building intentional long-term positioning for the Columbia brand in footwear and contributing to footwear-specific revenue growth goals. Ensure footwear is an active part of all region and channel storytelling and general marketing communication. Ensure content and tactics are relevant to the target consumers and exciting to all sales channels.
•Contribute significantly to consumer immersion and insights.
•Work closely with Footwear Product Design and Merchandising to identify the most appropriate marketing tactics early in the development process.
•Plan world class, modern marketing campaigns and execute them with excellence,including setting and tracking KPIs.
•Lead the seasonal story telling effort for Footwear in partnership with Merchandising.
•Bring energy to the business by giving a loud and authentic marketing voice to the styles and collections that will launch each season.
•Act asa member of both the Global Brand Management leadership team and the Footwear leadership team.
•Grow and lead the Footwear marketing team, as appropriate.
•Work closely with Apparel Brand Marketing, Global Brand Environments, and Region Marketing teams to create a seamless connection between brand strategy and consumer experience worldwide, across all channels.
•Develop and implement processes for effective Global alignment based on understanding and accommodating consumer needs, brand direction, and regional objectives.
•Maintain positive open lines of communication with Columbia Sportswear management,staff and other departments, across functions and around the world, in order to contribute to the smooth flow of information and efficient operation of the organization.
•5 years’ brand marketing experience running a playbook for the marketing portion of a global go to market process and collaborating heavily with innovation, design, and merch teams, preferably with footwear.
•5 years’ experience in brand strategy creation and subsequent execution including successful social, digital, influencer, and collab activations.
•5 years’ experience telling brand stories effectively in multiple media and across multiple communication channels with particular strength in video.
•3 years’ experience running a global brand, including providing appropriate or easily customizable content that scales globally and provides leverage and consistency without sub-optimizing the consumer experience with the brand in region.
•Experience leading brand marketing for a brand that owns a clearly differentiated position and expresses itself in standout ways.
•A genuine love of the outdoors is important.
•Bachelor’s degree in design, business, marketing, or related or equivalent experience required.
•Job requires domestic and international travel.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
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