Post Date: 07/09/2019
Close Date: 08/09/2019
The primary responsibility of the Key Account Marketing Manager is to develop, manage, and implement strategic account marketing and communications plans for our key wholesale accounts that both deliver on global brand objectives and aim to increase sell-through for our critical account partners in the U.S.
This role encompasses the strategic planning responsibility across all areas of marketing as relevant for each account including in-store point of sale & fixture programs, windows, outbound marketing tactics across paid media and social, as well as retailer-facing mechanisms.
This position acts as the primary wholesale marketing lead and conduit between the U.S. sales team, SOREL Brand Marketing, and the account marketing partners for which the position is responsible. The position will drive the planning calendar as well as the design, build and delivery of key account presentations.
•Proactively leads, drives, and partners with key account personnel across buying, marketing, and in-store personnel, depending on account. Acts as the lead SOREL omni-channel marketing representative with the accounts, driving the strategy, budget, and plans for the accounts to which the role is responsible.
•Works closely with Global Brand Marketing team to ensure brand and strategic consistency across N. American efforts. Partners closely with North America sales leadership and sales representatives to identify growth opportunities, areas of focus, and alignment on marketing efforts to support wholesale sell-through objectives.
•This role is results-driven and is responsible for establishing, optimizing,and reporting on KPIs and results of all programs and spend against initiatives.
•Briefs internal creative teams to create content and messaging that works to achieve brand and account goals by considering the application of existing brand campaign assets as well as advocating and delivering on account-specific needs.
•This position’s key stakeholders are members of the Global Brand Marketing and North America sales leadership teams. As such, this position will work closely with the following:
•Global Brand Manager and associated agency partners in driving outbound and site marketing strategies for accounts that deliver against SOREL brand objectives while driving lower-funnel account objectives.
•Global In-Store Marketing Manager to ensure consistent application in-store across key account channels and in the determination of multi-channel plans for accounts that include an in-store marketing presence.
•U.S. and Canada Key Account Marketing Managers to ensure consistency of strategy is aligned and best practices are shared across N. American efforts
•VP, North America Sales, U.S. regional sales managers, and U.S sales representatives.
•Manage key account marketing budget. Work closely with VP, Global Marketing and VP, North America Sales to make strategic recommendations based on SOREL brand, business, and wholesale sales goals.
•Responsible for management of timelines and key account planning calendar so that initial key account strategies are ready to present prior to the seasonal sell-in meetings.
•Responsible for Go-To-Market presentations across brand and key account initiatives including hosting webinars, development of sales meeting presentations, seasonal marketing presentations, and all tools/assets related to sell-in.
•Help facilitate the SOREL brand presentation at tradeshows and showrooms (graphics, tools, displays, etc.)
•Travel to Key Accounts for necessary planning, presentation and follow-up meetings on a regular basis and especially during key times such as pre-line meetings, line presentations, and marketing meetings.
•Educate key customer account marketing personnel on SOREL brand strategy and goals.
•Perform seasonal assessment of competitive landscape as it relates to account marketing initiatives.
•Drive consistent, regular communication for SOREL US sales force when in market and in planning seasons.
•8+ plus years of retail/key account or brand marketing in progressively responsible positions.
•Strong knowledge of retail business, retail math and retail profitability
•Excellent interpersonal and communication skills, exceptional project management, organizational, and administrative skills with the ability to multi-task and prioritize multiple projects with varying deadlines.
•Must demonstrate team and leadership skills, including ability to influence others across various stakeholder groups
•Understands the complexity of multi-channel marketing across all consumer touchpoints and effectively interprets business goals and marketing strategies.
•Proven ability to establish excellent working relationships and influence individuals and teams at various levels and from various fields of expertise.
•The ability to solve problems, operate independently and with discretion, and work effectively under pressure is imperative.
•Must take initiative and be resourceful in finding answers.
•Must have advanced Excel and PowerPoint skills.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
EEO/AA Employer/Vets/Disabled/Race/Ethnicity/Sex/Sexual Orientation/Gender Identity/Age