Post Date: 05/09/2019
Close Date: 06/09/2019
The Loyalty Manager is a key position that will help Columbia Sportswear maintain a “best in class” Loyalty experience. The position manages the Columbia Greater Rewards (CGR) Loyalty program and is a key partner to the Retail and Digital marketing teams. It will join a fast-paced environment that is tasked with driving sales and building brand perception across a multi-channel environment including web, retail stores, mobile and social platforms.
•Define and develop the Loyalty program strategy to meet revenue and acquisition goals.
•Partner with key teams in eCommerce and Brick andMortar to deliver the Loyalty experience across all platforms.
•Develop and communicate Loyalty strategy and programs.
•Manage the Loyalty relationship with Store Operations teams and support with training resources, program definitions, key consumer questions and support for member events.
•Manage the relationship with key vendors supporting the Loyalty program.
•Ensure the Loyalty program supports and enhances the Columbia brand positioning in the marketplace.
•Develop and communicate key measurement analytics such engagement,lifetime value and brand affinity to demonstrate program effectiveness and progress against industry benchmarks.
•Key end user of the Loyalty platform & related systems that will be used to create and deliver targeted promotions,build triggered events/communications and enable social promotions.
•Manage, develop and coach the Loyalty team.
•Be an advocate and evangelist for the Loyalty program with executive and department leadership.
•Develop and maintain a knowledge of and appreciation for Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace. Provide key comparative analysis for the executive team
•Establish expertise in the data, systems and tools that support the Loyalty program and those that deliver the customer experience at eCommerce and Brick and Mortar.
•Provide necessary leadership and subject matter expertise as Columbia transitions to new systems and makes updates to existing Loyalty platform.
•Bachelor’s Degree in Marketing, Business, Finance or a related field required.
•Position requires 5-8 years professional experience in eCommerce, Marketing, Retail, Loyalty programs or related fields.
•Demonstrates excellent communication skills and presentation skills to effectively communicate with key stakeholders across the company and various business units.
•Requires a deep understanding of consumer behavior in order to build out key consumer segments and deliver the most relevant offers and communications to our user base.
•Experience with corporate reporting systems, CRM platforms, databases and data systems preferred.
•Experience working with a web analytics program preferred.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
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