Job Details

Columbia Sportswear Regional Market Merchant Manager, Apparel

Columbia Sportswear Company

Job - Corporate/Business

Close Date: 06/30/2019


Summary:



As a Regional Market Merchant Manager, you will play an integral role in the continued development and growth of Columbia Sportswear across multiple product categories for your region. Balancing regional needs and what aligns with the brand’s global business and strategy will need to be managed by the Regional Market Manager so that the Regional Market Merchant team understands the big picture as well.



This role requires experience in and knowledge of the outdoor industry, market and consumer trends. In addition, as a manager you are responsible for providing vision and strategy for your business. This person must demonstrate strong financial acumen skills in order to partner with sales leadership in building a multi-season strategic plan for the business. This person must demonstrate the ability to partner with sales management to effectively define and implement the right segmentation strategies necessary to maximize revenue and profitability while improving forecast accuracy and SKU productivity. Using this market based information, sales performance and consumer knowledge, you will influence and adopt a channel relevant product mix and assortments covering key price points.



Influencing skills, cross-functional leadership and collaboration are essential for working with in-region and corporate stakeholders on behalf of your region. You will partner with multiple business stakeholders to develop best practices in order to improve communication, operational efficiency, process, tools and sustain seamless working relationships. Effective conflict management and problem-solving skills are critical to success in this role.



Your success as a Regional Market Merchandising Manager is dependent upon your ability to attract new talent, redirect behavior or performance and develop direct reports through TREK Conversations and Goal Setting in Success Factors (Quarterly). Talent Development is an important CSC goal and will be an important part of each Manager’s role.



General Responsibilities: - Regional Market Merchant Manager
•Develop market & consumer relevant seasonal Brand aligned product assortments (multi-country and multi-channel) for your markets, leveraging history, market knowledge, trend assessment and financial risk and reward.
•Educate sales force on seasonal product innovation & technologies, brand & product initiatives, product assortments and marketing support.
•Pre-line seasonally with strategic accounts through presentation of key stories, directed assortments and initiatives.
•In partnership with sales and planning, you will lead workstreams to develop seasonal and long term growth strategies supported by business planning.
•Partner with Global Merchandising leveraging your knowledge of the market, competitive landscape, consumer and market trends in order to to ensure product needs for your region are incorporated into the global seasonal line plan.
•Manage the seasonal product adoption & assortments for your markets (From concept to sales meeting) to ensure seasonal financial targets and style count targets are met.
•Partner with Sales Management for the coordination, presentation and sample needs of seasonal sales meetings. Regional Market Merchandising will present the seasonal product assortments at sales meetings.
•Partner with sales and merchandising leadership to develop seasonal product line pricing strategies that support revenue and profitability goals, while still remaining relative and competitive in the marketplace.
•Demonstrate, effective cross-functional communication (verbal and written), collaboration and coordination throughout the seasonal product creation process.
•Partner with finance to manage margin and profitability for seasonal product line to hit seasonal targets.
•Lead business analytical workstreams (margin, style/sku count, style/sku productivity, forecasting, bookings and sell-thru analysis) to build team expertise on the regional business and the management of it.
•Align with sales, demand planning and marketing to develop operational and Go-To-Market plans to support Brand Strategy and Initiatives with regional relevance.



Market Merchant Responsibilities:
1.Seasonal margin management across multiple category product lines demonstrating the ability to manage to margin targets and adjust product mix as needed. As the Manager, you are required to participate in all Seasonal Interim Margin Reviews to represent your region’s performance.
2.Effectively communicate regional opportunities to Global Merchandising partners through analytics, consumer and market insights insights.
3. Business plans informed by hind sighting, foresighting, marketplace knowledge,consumer trend, brand strategy and financial targets.
4.Coordination, communication and alignment of product assortments and pricing across distribution channels (Omni-Channel).
5.End in Mind assortment planning (including channel segmentation and retail floor capacity), delivery flow strategies, storytelling and product strategy in creating consumer’s experience.
6.Multi-seasonal financial forecasts
7.Adhere to GTM Calendar and Regional Merchandising accountabilities & responsibilities.
8.Effectively present ideas and concepts to a diverse audiences through storytelling and business justification.









Market Responsibilities:



1 Marketplace Expertise (Quantitative & Qualitative)

2. Consumer Trend to inform assortments

3. Competitors - by brand, style and price point

4. Develop and own objective point-of-view of market reality and predictions siting business opportunities.

5. Retail
1.Tiers
2.Regions
3.Sales channel
1.Department store
2.Specialty
3.Direct retail
4.Sporting goods
5.Hunt / Fish / Camp
6.Ecomm
4.Over-arching trends in apparel and outdoor market



5. Multi-year plans reviewing past Pricing and current Sell-Thru.



Requirements:
•Minimum of 6 years product or merchandising experience in the sportswear, outdoor or action sports industry.
•3 years Team Development and Management experience
•Solid business management skills with demonstrated financial acumen
•Strong understanding of the consumer, retail environment and competitive marketplace
•Thorough PC and/or Apple MAC knowledge and proficiency in MS Word, Excel, Power Point
•MBA and/or Bachelor’s degree in business or related discipline



Ability to:
•Remain highly organized and meet strict timelines while simultaneously managing multiple teams, seasonal calendars and projects
•Accept responsibility for unmet goals and accountability for errors.

Job Conditions:
Job requires hours that may exceed 8 per day and/or 40 per week. Evening meetings and weekend work occasionally required to ensure timely project completion. Some job pressure exists in the balancing of several projects with conflicting priorities. Travel domestically 25% of the time is required.


This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.



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