Post Date: 08/01/2019
Close Date: 08/31/2019
Field Marketing Manager
Who You Are…
You are a Field Marketing Manager who will play a critical role in supporting the field marketing operations of the department. You will work with marketing team members and regional sales managers to develop and execute a field marketing program supporting the direct sales channels. You will serve as a liaison between sales and marketing, and you will draw upon marketing experience to develop customized lead generation, cross-sell and retention programs based on market needs, while managing and executing program deliverables.
Your Next Challenge…
•Plan and execute marketing programs that are tailored to local markets while complementing national marketing strategy
•Manage the advertising programs associated with state or regional industry associations
•Develop strategic plans, content, and tools to address regional requirements and market dynamics.
•Execute effective field promotions in response to time-sensitive, high-value market opportunities.
•Write compelling copy for personalized promotional emails to help drive prospecting and cross-selling conversations
•Partner with Sales Operations to refine and maintain reliable event processes and sales campaign follow-up workflows
•Regularly analyze and communicate marketing results from assigned campaigns and adjust as needed
•Conduct quarterly reviews of regional/team marketing programs and suggest adjustments based on metrics and data
•Partner with the public relations and content team to identify, gather and publicize local success stories and media opportunities
•Travel and support regional trade shows, Fusion user conference, or assessment events (typically 2x per year)
•Inform content for individual state pages on NWEA.org
Your Traits for Success…
•Excellent verbal/written communication skills required
•Must be highly organized, detail-oriented, and have ability to meets deadlines and manage multiple projects
•Demonstrated negotiation, conflict resolution and delegation skills are critical.
•Proficiency with Microsoft Word, Excel, PowerPoint and Outlook required. Marketo and Salesforce.com experience highly valued
Your Education and Experience…
•Bachelor’s degree in Marketing, Communications, English, Journalism or related field preferred. An equivalent combinations of work experience and/or education will be considered in lieu of a degree
•5+ years of experience in marketing, marketing communications and/or brand management
•Experience in public relations, digital and email marketing, web strategy, design or event management is beneficial
•Experience in the field of education (K-12) preferred, but not required