Job Details

SOREL Sr. Product Line Manager

Columbia Sportswear Company

Job - Education

Close Date: 06/07/2019


A Different Kind of Adventure!

Founded in 1962, SOREL was born of the belief that style and functionality go hand in hand and has grown in the relentless pursuit of both. What began decades ago with men’s focused premium boots, crafted with an unparalleled balance of construction and protection, is today, a women’s brand dedicated to both its heritage roots and fashion-forward design across footwear, outerwear and accessories.




We believe style and functionality go hand in hand. That boots should conquer downpours and pair perfectly with your favorite dress. That the only shoes worth wearing are ones that are both rugged and refined. That flawless construction and craftsmanship are the foundation of great design. We believe in season-spanning collections crafted with purpose, for a purpose. The last time we checked, you don’t get that reputation without the right people making it happen. That is where you come into the picture.




The Sr. Product Line Manager serves as a team leader over cross-functional product creation teams working on specific sections of the footwear product offering. Driving global product creation, merchandising, business analysis and go to market strategy for SOREL women’s footwear product to achieve annual sales plans and brand initiatives while maintaining a global cohesion of products as it relates to the brand platform. Additionally, this position will identify new product and merchandising needs, trends and opportunities for the women’s category. And, lastly, drive the product creation process to achieve brand, department and category goals and objectives.



Responsibilities:
•Develop product category road map/strategy on a global level by conducting, analyzing and interpreting global market trends and consumer research.
•Create and implement category product line strategies which include line structuring, pricing, product flow, product segmentation and product differentiation as well as go to market strategy.
•Act as category team leader and develop a collaborative working environment within the product creation teams across design, development, innovation and liaison office.
•Research, conceive, and create new product ideas and initiatives. This includes developing and managing these ideas through the product process from the conceptual stage, design creation,development, launch and market roll out.
•Write seasonal product briefs in accordance with brand, department and category strategy.
•Ensure seamless interaction is established to deliver a product line that is designed, developed and manufactured to meet product requirements, market needs, margin goals and calendar timelines.
•Present category strategy, designs, prototype concepts and product samples to key retailers, adoption meetings and internal stakeholders in order to develop and refine new product line offerings. Present category strategy and final product to global sales meeting attendees in order to drive seasonal initiatives and grow the footwear business. Required to present assigned category product lines to sales force and internal departments.
•Ensure that product timelines are met and that merchandising information is provided to appropriate departments in a timely manner.


•Maintain positive open lines of communication with all Columbia Sportswear management, merchandising staff, all other internal departments and outside suppliers in order to contribute to the smooth flow of information and efficient operation of the organization.


Requirements:
•Bachelor’s degree in Business (with a focus in Marketing and/or Merchandising preferred)
•8+ years of experience in product line management and/or retail buying, with 5 years focused experience in footwear product line management in the outdoor, fashion,athletic and/or action sports industry.
•Possess strong understanding of sales, distribution and merchandising. Successful candidate will be retail savvy and have an affinity for key account partners.
•Possess a strong understanding within the footwear and outdoor industry of the consumer, retail environment and competitive marketplace.

Position requires domestic and international travel.




This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.



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