Post Date: 02/03/2020
Close Date: 02/21/2020
Oregon Community Foundation
Public Relations Manager
Location: Portland, OR
Application Deadline: 02/21/2020
Since 1973, the Oregon Community Foundation (OCF) has pursued a mission to improve lives for all Oregonians through the power of philanthropy. The Foundation invites Oregonians with different perspectives to come together around the shared value of giving back. We work with individuals, families, businesses and organizations to create charitable funds that support the community causes they care about. These funds support the critical work that nonprofits are doing across Oregon. Our headquarters are in Portland, with regional offices in Bend, Eugene, Salem, and Medford, Oregon.
The Public Relations Manager is responsible for developing and implementing OCF’s PR and media strategy, building upon the organization’s strong reputation and brand through top-tier media focused campaigns. The ideal candidate is a natural storyteller with 1) the ability to execute scalable communications strategies that drive impact, and 2) flexibility to proactively navigate an ever-changing media landscape. This position will be responsible for the creation of media releases; collaboration with internal stakeholders on content creation across different mediums (social, digital, owned and earned media channels); and managing responses to ‘crisis’ situations. Candidates should have a proven track record of securing high-quality media placements and relationships with journalists and key influencers who can spread the word about OCFs work.
Essential Duties and Responsibilities:
A. Media Relations Percentage of Time: 70%
• Work closely with the Vice President of Communications, Executive Team, internal stakeholders and external agency partners to craft OCF’s brand story and messaging in a way that resonates with target stakeholder segments
• Build, further develop, and leverage relationships with relevant local, statewide, national and trade media to evangelize the OCF brand, mission, and strategic priorities
• Work with internal stakeholders to deliver compelling stories around OCF announcements and initiatives that resonate with audiences, editors, and journalists at different media publications and align with market/philanthropy trends and organizational narratives
• Collaborate with the Vice President of Communications and content team(s) to develop OCF’s thought leadership strategy, creating a media training program to prepare our spokespeople as well as by-lines, presentations, speeches and talking points that represent OCF’s voice, incorporate OCF messages, and resonate with key audiences
• Monitor campaign progress and metrics and make recommendations on areas of optimization
• Cultivate relationships with influential print, digital and broadcast journalists or thought leaders within the philanthropy sector
• As needed, serve as an organizational spokesperson when communicating with the media
• Manage the work and deliverables of external PR agency partners
B. Internal Communications Percentage of Time: 30%
• Serve as an internal resource for OCF staff needing talking points, media training and storytelling counsel
• Support regional staff seeking local news story outreach/story development/reporter relationship management
• Oversee internal communications updates to staff, related to the Communications Team’s work
• Oversee needed PR infrastructure to support organization-wide efforts in storytelling related to strategic priorities
Marginal or Non-Essential Job Duties:
• None identified
Required Cultural Values: In addition to the specific job requirements for each position, staff are expected to embody certain cultural values to support OCF’s mission: communicate effectively, value one another, demonstrate accountability, embrace possibilities, address conflict and take action.
Required Education, Training, Experience and Skills:
• 6-8 years working as a journalist, in PR, marketing or related field
• Bachelor’s Degree in journalism, PR, or related field, or equivalent field experience in lieu of degree
• Confident communicator and presenter
• Experience designing and managing a press conference
• Excellent verbal and written communication skills
• Excellent organizational and planning skills
• Full understanding of media needs and media relationships and how to pitch stories
• Proactive, reliable, responsible and accurate with an attention to detail
• Ability to work on big strategy plans as well as day-to-day tasks
• Possess the ability to keep information confidential
• Tactical understanding of all primary social media platforms
• Ability to work in high-stress environments, often for long hours
• A wide degree of creativity and strategic thinking to secure media coverage and ‘buzz’ with traditional outlets
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Self-motivated with a positive and professional approach to management
• Cultural agility skills necessary to work effectively with diverse groups of individuals and communities
• Position requires valid driver’s license
• Knowledge of MS Windows, Outlook, Excel, Word, PowerPoint, and database experience
Physical Demands and Working Conditions: This job is typically performed under very comfortable working conditions; any disagreeable elements are generally absent during normal performance of the job. Job duties are performed in an office setting or indoor meeting rooms. Typical office conditions include standing, sitting, walking, presenting in person, lifting of up to 30 pounds (transporting materials to and from venues), bending, repetitive keyboarding, repetitive use of computer monitor, driving, etc. Ability to deliver verbal training to internal audiences
Travel: Ability to travel occasionally in Oregon, regional offices, and to conferences outside Oregon
Safety: Support a safe work environment by performing work duties safely and according to procedures. This includes reporting all injuries, illnesses or accidents sustained while working to your immediate supervisor as soon as possible after the occurrence or within 24 hours of the injury, illness or accident, and reporting any accident involving OCF vehicles, equipment or other property, regardless of the nature of the accident, to your immediate supervisor as soon as possible after the accident.
Attendance Requirements: Regular punctuality and attendance is required. Work hours outside of normal business hours are performed as needed.
Compensation and Benefits: This is an exempt, full-time position. The hiring range for this position is $65,306 to $81,633, DOE.
Our excellent benefit package includes generous paid time off, choice of medical and dental coverage, vision, outstanding 401k retirement plan, commuter and healthcare pre-tax savings accounts, employer-paid disability and life. Employees have access to an Employee Assistance Plan, paid volunteer leave, professional development opportunities, and much more!
To Apply: The Oregon Community Foundation is an Equal Opportunity Employer committed to equity, diversity and inclusion. We strive to build a diverse workforce to promote effective work in partnership with all communities and population groups in Oregon. We welcome a diverse pool of qualified applicants.
To be considered for this position, please provide a cover letter addressing how you meet the requirements of this position and a copy of your most recent resume. Apply online at https://oregoncf.org/about/careers/
Complete details: https://oregoncf.org/about/careers/