Community Engagement

Title: Concept Validation Expert

Start Date: February 2, 2022

Organization: Metropolitan Family Service - Social Purpose Works

Location: Virtual

Social Purpose Works is the latest innovative program offering of Metropolitan Family Service (MFS), a Portland Oregon social service agency since 1950. MFS Social Purpose Works recruits pro bono (volunteer) professionals for nonprofit project-based opportunities in Oregon and SW Washington. Social Purpose Works is recruiting for a Business Development/Market Research expert to help The Women’s Center for Leadership (WCL). WCL’s mission is to fill-the-pipeline with confident and competent female-identifying leaders to further a community committed to inclusion and equity in the workplace. They do this by advancing leadership skills with accessible, thought-provoking educational programming. WCL’s strength has been affordable, in-person programming that builds leadership skills and a strong sense of community for attendees. Their revenue streams include corporate sponsorships (financial and in-kind), memberships and individual donations. Their primary revenue stream is fees generated through programming. Although WCL quickly pivoted to online learning due to COVID, several factors (Zoom fatigue, free online training options, fewer sponsorships, etc.) prevented them from meeting prior levels of revenue and attendance.

Time Commitment: Medium project, estimated at 80-120 hours, to be completed within 4-5 months of start date. Flexible hours around your schedule.

Project Description: WCL needs to assess if their mission is still relevant and sustainable in today’s environment. This will inform if/how WCL can shift their strategy to provide essential leadership resources to women.

Key Deliverables:

  • Conduct a competitor & marketplace analysis including core consumer, organization structure, programming summary and funding model.
  • Provide relevant proposals based on the analysis. Examples are target consumer, marketing strategy, organization structure (paid staff, board size/roles), funding options, scalability of programs.
  • Document findings and proposed operating model roadmap to guide WLC as they move into 2022

Knowledge, Skills, and Abilities:

  • Business Development
  • Strategic Planning
  • Operations
  • Market Research/Sizing
  • Product Marketing
  • Change Management

Education/Experience: Proven experience guiding a group of stakeholders through strategic planning process from research/assessment through proposals.

Resources: The Board Past President is the Project Champion. Access to the founder and fellow board members and select constituents will be provided as necessary.

Work Environment/Location: Work from home, meet via Zoom. Candidate must have their own computer, internet access, etc.

This is a pro bono opportunity. View the full project description at